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Belle by Sigerson Morrison
Belle by Sigerson Morrison is a young and edgy diffusion line of the well-loved shoe and accessory company, Sigerson Morrison. read more
Belle was founded in 2004, and later
that year the brand won the footwear news achievement award for launch of the
year. Belle was named after Eva
Belle, the daughter of one of the founders, Kari Sigerson. The tag line for the
range is ‘edgier shoes, comfier prices’ a mantra the Belle by Sigerson Morrison line always follows.
The Belle by Sigerson Morrison line is adored by the women who wear it, due to its chic and edgy silhouettes, as well as the emphasis placed on comfort. The Belle by Sigerson Morrison design mentality places a focus on fun, often making use of vibrant colours and metallic. The line is unusual and refreshing, endearing it to modern and stylish young women, such as Reece Witherspoon Gwyneth Paltrow and Hillary Duff, who are all huge fans of the line.
Before Belle by Sigerson Morrison was born, its two founders Kari Sigerson and Miranda Morrison were already incredibly well respected. The original Sigerson Morrison line began when Sigerson, from Nebraska, and Morrison, from England, met at a shoe design class at the Fashion Institute of Technology in New York in 1991. The two women found they had a remarkably similar aesthetic and began designing together. After only one year in business, the line was picked up by Bergdorf Goodman, and almost instantly obtained a cult following around the world. Sigerson Morrison shoes received the incredibly prestigious Perry Ellis award for best new accessory design from the Council of Fashion Designers of America in 1997, after only six years of business.